Wednesday, June 25, 2014

Undermining Its Own Selling Points, PB Crave Razzle Dazzle Peanut Butter Disappoints!

The Good: Does not taste bad, Good ingredients
The Bad: Fruit, honey and chocolate flavors are entirely nonexistent, Very expensive, Perishable nature, Difficult to use
The Basics: PB Crave Razzle Dazzle Peanut Butter is an unfortunate waste of money considering all the extraordinary selling points are absent from the actual peanut butter.

I seldom go back to product lines that I find underwhelming or, at the very least, do not live up to their promise. PB Crave Peanut Butters promise wonderful things, but both of the two PB Crave Peanut Butters I’ve tried and reviewed have been less than remarkable. Even so, I continue to get lured in by the promise of intriguing flavors as described on their jars when I encounter them. The latest PB Crave to entice me into buying is the PB Crave Razzle Dazzle Peanut Butter. Unfortunately, this is the worst (to date) PB Crave I have tried, not because it tastes bad, but rather because it is utterly without any distinctive flavors as promised on the jar.

Razzle Dazzle Peanut Butter is supposed to be a peanut butter with wild honey, dark chocolate, white cocoa drops and raspberry flavoring. And it has no flavor but peanut butter to it, which is entirely disappointing.


PB Crave Razzle Dazzle Peanut Butter is a flavored nut spread produced by PB Crave. It seems to be a new peanut butter that is part of their expanding line of flavored peanut butters. Given, though, that I already found the PB Crave Razzle Dazzle Peanut Butter on clearance I, suspect that PB Crave might not be finding their flavored experiments as successful as they might have hoped.

PB Crave’s Razzle Dazzle Peanut Butter comes in the company’s standard 16 oz. plastic jar. The Razzle Dazzle Peanut Butter is a brown peanut butter that looks like virtually every other peanut butter until the oil separates out and leaves the nut mix and additives on the bottom in a virtually unmixable form. This is a mostly creamy peanut butter and it spreads well once it is mixed up. The container comes with an easy to unscrew lid that keeps it fresh use after use!

Ease Of Preparation

PB Crave is a peanut butter, so there should not be much needed in terms of preparation, but the Razzle Dazzle is exceptionally difficult to use. More than any other PB Crave I have yet tried, the Razzle Dazzle Peanut Butter separates completely and is virtually impossible to use. When that happens, one needs to empty the jar entirely into a bowl to get it stirred up into a more creamy mix. Once done, the Razzle Dazzle is exceptionally oily and fluidic as opposed to being firm enough to spread on bread and use. This is a an annoyingly hard to use peanut butter, even for a natural peanut butter.


Opening the container of PB Crave Razzle Dazzle Peanut Butter, the scent of peanut butter and raspberries. To be fair to the Razzle Dazzle, the peanut butter actually smells of fruit instead of just peanut butter.

In the mouth, PB Crave Razzle Dazzle Peanut Butter tastes oily and nutty. There are some chewy bits in the peanut butter that are nutty and taste like well-sweetened peanut butter. But, there are no additional flavors in this peanut butter. Instead, all the flavor in the Razzle Dazzle is peanut butter. There is no raspberry or honey or chocolate flavor in the Razzle Dazzle, which is unfortunate.

The PB Crave Razzle Dazzle Peanut Butter has almost no aftertaste to it, outside a slightly nutty flavor that lingers on the tongue for a few moments after one swallows.


Obviously, as a peanut-based product, PB Crave cannot do much about the lack of nutrition with their peanut butter. Given that the spread is made largely of peanuts, sugar, and chocolate liquor, this was never going to be a nutritious product. There is nothing terrible or unrecognizable in this spread, though. It is entirely natural!

It is also not the best product in the world for you on a nutrition front. A 2 Tbsp serving of PB Crave Razzle Dazzle Peanut Butter has 180 calories, 130 of which are from fat. Those 14 grams of fat represent 22% of one’s RDA of fat. Unsurprisingly, one serving is 4% of your RDA of carbohydrates, though there are an impressive 6 grams of protein in this spread. There are 120 mg of sodium in the nut spread. This is not a food to try to live off of, even with its smattering of Iron.

This Razzle Dazzle Peanut Butter is not marked as kosher or vegan compliant. The allergy warning rather obviously warns consumers that the PB Crave Razzle Dazzle Peanut Butter contains nuts and has soy as well.


Keep the peanut butter sealed and it still has a fairly limited shelf life. The container we bought two days ago had an expiration date of October 10, 2014. This peanut butter is hard to blend and needs to be remixed after two days of settling.

As a product made mostly of nuts, the PB Crave Razzle Dazzle Peanut Butter is very easy to clean up. Simply washing it off with hot water helps clean off anything this gets on. Hot water is recommended because of the oils in it.


The PB Crave Razzle Dazzle Peanut Butter is vastly overpriced for what it is. Pricier than other all natural peanut butters, the additives in this peanut butter utterly fail to assert themselves.

For other food spreads reviews, please check out my reviews of:
Jif Creamy Cashew Butter
Nutella Hazelnut Spread
PB Crave Coco Bananas Peanut Butter


For other food reviews, please visit my Food Review Index Page for an organized listing!

© 2014 W.L. Swarts. May not be reprinted without permission.
| | |

No comments:

Post a Comment